Research & Development
How a rose becomes a Certified Rose
Roses have always been considered beautiful, but technology has allowed us to improve not only the appearance, but also the quality of roses.
In the old days, roses had a reputation for being fussy and high maintenance. At Certified Nurseries (formerly Certified Roses), we’re changing that. Our hybridizers are creating new varieties of roses that are beautiful, full of fragrance, hardy, and disease resistant.
Here’s how we do it…
Certified Nurseries is known nationally for its stunning, fragrant, and hardy roses that adorn gardens across the U.S. However, breeding one-of-a-kind blooms takes much more than a dash of pollen.
We have a vast network of rose hybridizers across the globe who spend years perfecting a single rose before you ever see it in stores.
Creating a rose worthy of our breeders’ approval takes a great deal of patience and trial and error. On average, a hybridizer will see a single promising rose from about 10,000 new seeds they create.
Each of our patented roses at Certified goes through approximately eight years of evaluation. Year after year, we test a new breed for color, fragrance, shape, blooming habit, hardiness, disease resistance, and ease of maintenance.
Many new roses we love have never made it to market because they didn’t stand the test of time.
Once our team develops a rose that proves itself over a period of several years, we introduce it to our customers with absolute confidence that it will illuminate their gardens.
We know you’ll love our roses as much as we do. Ready to start decorating your garden or patio?